UI is about
Generating Connection
FlowTech is how I define my approach to UI. As an emerging User Experience Designer and Product Manager, I am 100% committed to creating human-centered, accessible, and engaging experiences.My work is grounded in understanding real needs, collaborating with teams, and finding joy
in the details that make interactions meaningful.
JUNSEO LEE is a full-time niche
& community intertaction researcher.
Designing Thoughtful Experiences,
One Interaction at a Time.
Product Design
Thoughtful Work,
Purposeful Outcomes
Each project is a step forward in understanding how design can bridge gaps, empower users, and enhance the ways we interact with technology. Here are some highlights of my journey so far.
Visit My Main Website
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Let’s Build Thoughtful Solutions Together
I’m excited to connect with individuals and teams who share a passion for creating meaningful, accessible, and engaging designs. Whether you’re looking to collaborate on a project or have questions about my work, I’d love to hear from you.
Great ideas start with a conversation.
Let’s explore what we can build together.
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YOGA APP
TRAVEL APP
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1. RESEARCH
Objectives
This yoga app aims to cater to the growing interest in yoga by providing a platform for mindfulness and personal growth. It allows users to:
• Record their yoga logs and reflect on their mental and physical progress.
• Deepen self-awareness by documenting their yoga journey and insights in a personalized journal.
• Connect with like-minded individuals to share tips, experiences, and inspiration for a more effective and fulfilling yoga journey.
$66.2 billion
The global yoga market size is forecast to reach $66.2 billion by 2027 and is expected to have a compound annual growth rate of 9.6% from 2021 to 2027. (AP News, 2020)
2. PERSONA
Persona 1: Sophia the Mindful Beginner
Sophia is a 28-year-old marketing professional who recently started practicing yoga to manage her stress and improve her overall well-being. She is tech-savvy and enjoys using apps to track her progress and connect with communities.
Goals
• Build a consistent yoga routine to reduce stress.
• Gain deeper self-awareness through journaling her yoga practice.
• Connect with others to stay motivated and learn new techniques.Pain Points
• Finds it hard to stay consistent without tracking her progress.
• Feels isolated and lacks a supportive yoga community.
• Overwhelmed by too much technical or expert-level yoga content online.
Persona 2: Liam the Determined Recoverer
Liam is a 36-year-old former professional athlete recovering from a sports-related injury. He has turned to yoga to regain physical strength and improve his mental well-being. He values structured guidance and seeks to track his progress to stay motivated during his recovery journey.
Goals
• Rebuild strength and flexibility after a sports injury.
• Incorporate mindfulness to reduce stress and prevent burnout.
• Track his progress to stay consistent and see measurable improvements.Pain Points
• Struggles to find yoga routines tailored to his recovery needs.
• Feels frustrated by the lack of structured programs for beginners with physical limitations.
• Finds it challenging to stay motivated without visible milestones.
3. KEY INSIGHTS
• Self-Reflection Enhances Progress:
Users value the ability to document their yoga journey to track progress, reflect on their growth, and deepen self-awareness.• Consistency is a Challenge:
Many users struggle to maintain a consistent practice without structured tracking or motivational tools.• Community Drives Motivation:
Connecting with like-minded individuals encourages users to stay engaged, share experiences, and learn from others.
4. IDEATION
5. RESULT
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1. RESEARCH
Objectives
This travel app enhances the journey experience by:
• Offering mood-based recommendations for personalized travel itineraries, aligning destinations with users' emotions and intentions, such as finding relaxation, inspiration, or focus.
• Empowering users to record their thoughts, feelings, and reflections during their travels, making each destination more meaningful and memorable.
• Refining destination suggestions with AI and user feedback, ensuring recommendations evolve to match individual preferences and emotional needs.
• Encouraging deeper connections with travel experiences, helping users create lasting memories by pairing their emotions with the unique essence of each location.
Over 790 million
Over 790 million tourists travelled internationally in the first seven months of 2024, an 11% increase compared to the same period in 2023.
2. PERSONA
Persona 1: Jake the Reflective Traveler
Jake is a 34-year-old software engineer with a passion for solo travel. He uses travel as a way to disconnect from his busy life and reflect on his personal goals. He enjoys exploring destinations that align with his mood and values tech tools that help make his journeys meaningful.
Goals
• Explore destinations that match his emotional state, whether for relaxation or inspiration.
• Document his thoughts and feelings during travel to deepen his connection to each experience.
• Discover unique, off-the-beaten-path places that reflect the local culture.Pain Points
• Struggles to find personalized travel recommendations that align with his changing moods.
• Feels disconnected when travel experiences lack emotional resonance.
• Finds traditional travel guides too generic and unhelpful for his reflective travel style.
Persona 2: Mia the Dynamic Explorer
Mia is a 26-year-old content creator who travels frequently for work and pleasure. She thrives on dynamic adventures but also values quiet moments for reflection. She looks for apps that can adapt to her diverse needs and make her trips more meaningful and memorable.
Goals
• Balance high-energy activities with moments of calm during her trips.
• Capture her emotions and thoughts to create compelling content and lasting memories.
• Discover hidden gems and local experiences tailored to her mood.Pain Points
• Finds it challenging to plan itineraries that accommodate both adventure and relaxation.
• Has difficulty recalling the emotional impact of her travels without proper documentation.
• Feels that most travel apps don’t provide truly personalized or mood-based recommendations.
3. KEY INSIGHTS
• Emotional Alignment Enriches Travel:
Travelers seek experiences that align with their current emotional state—relaxation, inspiration, or focus—to create deeper connections with destinations.• Journaling Adds Purpose to Every Journey:
Capturing thoughts and emotions during travel helps users build stronger memories, turning simple trips into reflective, transformative experiences.• Personalization Boosts:
Traveler Satisfaction Users value recommendations based on their moods and preferences, making their travel experiences more fulfilling and less overwhelming than generic itineraries.
4. IDEATION
5. RESULT
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